Skift Take
Hyatt is adding its 29th brand in a bid to add places in Germany where it hasn’t had many choices for its most loyal guests. However, it also aims to reach more German guests and try to cross-sell them into all-inclusive resorts.
— Sean O’Neill
Hyatt has bought the “me and all hotels” brand from Germany’s Lindner Hotels, a minor expansion of its European portfolio. The deal for the lifestyle hotel brand, which closed Friday, adds a 29th brand to Hyatt’s collection of hotel, resort, and…
